Total Lean - Layered Lean Bar

Provided creative direction, branding, and packaging design for GNC Total Lean® Layered Lean Bars. The 9-count box presented a unique challenge, as it needed to be versatile enough for both horizontal and vertical shelf displays. Additionally, the packaging was designed to open into a display panel for convenient individual bar sales. The top panel highlights the wrapped bar surrounded by mouthwatering flavor cues, designed to catch the consumer's eye and drive impulse purchases.

MOUTHWATERING FLAVOR CUES

LAYERED LEAN BAR CARTON DISPLAYED OPEN

LAYERED LEAN BAR CARTON DISPLAYED VERTICALLY AND HORIZONTALLY

Creative Direction Jim Bolander • Packaging Design Jim Bolander/Nick Verbene

Flavor Cue Renderings Ben Garvie

BRANDING / PACKAGING DESIGN / PHOTO DIRECTION

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