GNC Pro Performance x MARVEL

"TRAIN LIKE A HERO!" I led the GNC Brand Creative team in a collaboration with MARVEL STUDIOS to unveil new packaging and flavors for GNC Pro Performance 100% Whey. This dynamic partnership not only attracted new customers to GNC stores but also received positive feedback from influencers. The collaboration perfectly blended the brand identities, enhancing both the product's appeal and its connection to the iconic superhero universe.

Creative Direction/Packaging Design/Shaker Cup Design Jim Bolander

Flavor Cue Renderings Ben Garvie

BRANDING / PACKAGING DESIGN

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