





Creative Direction Jim Bolander • Packaging Design Jim Bolander
Copywriting Matt Dull
BRANDING / PACKAGING DESIGN
I designed the packaging for BEYOND RAW® LIT™ Charged, tailored specifically for the direct-to-can printing process. The bold lightning bolt background captures the intense energy boost the product provides while also serving as a dynamic backdrop to differentiate flavors through vibrant colors. LIT CHARGED combines powerhouse ingredients in precise doses to deliver unparalleled energy and mental intensity, and the packaging reflects this potent experience.