Insomnia Cookies

I designed a series of limited-edition 10-inch cookie boxes for Insomnia Cookies, including partnerships with the New York Knicks, Cleveland Cavaliers and Philadelphia Flyers, along with seasonal and promotional programs. Each concept combines Insomnia’s playful brand personality with team colors, city landmarks and game-day energy to create packaging unique to each partnership while maintaining a cohesive visual system.

SPORTS PARTNERSHIPS

I developed the concepts, illustrations and final production artwork for a series of limited-edition Insomnia Cookies sports partnerships. Each design combines team identity, city landmarks and game-day energy with Insomnia’s playful visual style. AI-generated imagery provided a starting point for elements of the illustrations, which I rebuilt and refined through vector work, color, composition and simplification to create cohesive, production-ready packaging.

Limited-edition packaging for the Cleveland Cavaliers and Philadelphia Flyers.

ORIGINAL CONCEPT

FINAL PACKAGING

I developed the original concept for Insomnia’s March Madness packaging, turning the tournament bracket into the visual structure of the box and combining basketball graphics, cookies and playful illustrations within the brand’s signature purple palette. The concept was selected and further refined by the Insomnia team for final production.

ORIGINAL CONCEPT

FINAL PACKAGING

You may also like