luster & lūm

As a Creative Director, I had the privilege of leading the creative team in branding Luster & Lūm, a premium collection of beauty and collagen supplements. This innovative line delivers unique ingredients and clinically studied benefits designed to help you feel beautiful, love your locks, and reveal your inner glow. My role encompassed overseeing the entire creative process, including packaging design, branding, and orchestrating both photo and video shoots to bring this vibrant brand to life.

Luster & Lum Branding and Packaging Design

luster & lūm microsite

luster & lūm header and A+ content for Amazon

Luster & Lum in-store endcap and focal

Photoshoot and video assets

Creative Direction: Jim Bolander | Design: Nick Verbene | Copywriter: Megan Flanagan Photographer & Director: Anthony Batista | Stylist: Anna Katsanis
Production: Allison Lang, Rosco Production

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