GNC Pro Performance - Packaging Refresh

I led my creative team through a cross-functional exploration to refresh GNC’s flagship Pro Performance packaging. The new design received tremendously positive feedback from internal partners, franchise owners, and major retailers including Walmart.

GNC PROPERFORMANCE 100% WHEY

GNC PRO PERFORMANCE PRE-WORKOUT

GNC PRO PERFORMANCE BRAND ID GUIDELINES

Creative Direction Jim Bolander • Packaging Design Jim Bolander/Nick Verbene

Copywriting Matt Dull • Flavor Cue Imagery Ben Garvie

BRANDING / PACKAGING DESIGN / BRAND ID GUIDELINES

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