Beyond Raw LIT x Jolly Rancher Collaboration

I provided creative leadership to bring the BEYOND RAW LIT Ready-to-Drink and Jolly Rancher flavor collaboration to life. This exciting project involved blending the bold, intense energy of BEYOND RAW with the iconic, playful flavors of Jolly Rancher, resulting in a product that stands out on the shelf and excites consumers. From concept to execution, I guided the design process to ensure the packaging reflected the vibrant personality of both brands, delivering a visually striking and market-ready product.

Creative Direction Jim Bolander • Packaging Design Jim Bolander/Nick Verbene

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