Earth Genius Branding and Packaging

I spearheaded the creative direction for GNC Earth Genius™, leading both an internal team and an external packaging design firm to bring this innovative brand to life. Earth Genius™ was developed as a wholesome, natural alternative for the mainstream GNC customer, offering products that are gluten-free, non-GMO, and free from artificial colors, flavors, and sweeteners. My role included designing the brand logo, overseeing packaging design, and establishing Brand ID Guidelines. I also directed the creation of videos, web assets, and collateral materials to ensure a cohesive and impactful brand presence

Earth Genius Packaging Design

Creative Direction: Jim Bolander | Packaging Design: Stanley Hildebrand

Food Photography: Ben Garvie