Nationwide Accident Forgiveness Campaign

I led the creative direction for Nationwide Insurance’s Accident Forgiveness campaign, spearheading the design and development of a comprehensive suite of promotional materials. The campaign included posters, sidewalk signs, postcards, wallet cards, buck slips, and indoor banners. The concept centered around drivers who, despite minor accidents, are seen smiling and holding personalized license plates reading '4GIVN,' reinforcing the message of forgiveness and peace of mind for Nationwide customers.